The old days of business intelligence weren’t that long ago. The field is moving forward at breakneck speed, and data practices that were unheard of just a few years ago are now commonplace. The way that businesses, and terminals specifically, should be approaching their data collection is changing, and those that ignore the shift will find themselves at a disadvantage.
Businesses that use disparate legacy systems to both capture data and bill customers are almost certainly experiencing revenue leakage. This is because they rely on highly subjective manual data entry, so billing opportunities are invariably lost, resulting in customers paying less than they should be.
Anyone that’s dealt with large volumes of information before has seen it. The neverending Excel spreadsheet filled with data. Column after column and row after row, numbers, and labels divided into identical little boxes, stretching off into infinity. Or so it can feel when you’re tasked with turning all of…
Mark Traynor joined Tideworks in 2026 as Chief Product & Technology Officer, bringing more than two decades of hands-on experience in building and deploying terminal technology and automation systems. In this role Mark will lead the company’s product management and engineering organizations and is responsible for the product roadmap and the modernization of the Tideworks platform.
Before Tideworks, Mark was Chief Technology Officer at Lynxis, whose Nascent gate automation systems deployed in nearly 100 marine and rail terminals across North and South America. For Lynxis, Mark led a globally distributed 70+ person engineering team that built a modern, configuration-driven platform on a single codebase while introducing a visual workflow configuration designed to streamline customer implementations. He also introduced cutting-edge computer vision and agentic AI solutions as well as the re-engineering of the hardware to run on readily available commercial components rather than bespoke systems sourced from specialist manufacturers.
For the 13 years before that, Mark was an independent technology partner to major North American automated marine terminal projects, including Virginia International Terminals and Long Beach Container Terminal. These operators relied on him to help lead their most complex terminal operating system implementations driving efficiency and reliability through their gate, rail, yard and vessel operations.
Mark began his career at Navis in 2004, delivering terminal operating system implementations across North America and Europe.
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