You Customers are Exhilarating…and Exhausting!

By September 27, 2016All

We just wrapped up our 2016 Tideworks Customer Conference and I could not be happier. I could use a little more Seattle brewed coffee, but holy smokes did we have a great time!

The setting was absolutely stunning. We hunkered down for two days in the Bell Harbor Conference Center with the Olympic Mountains and Puget Sound as our backdrop and the downtown Seattle waterfront as our playground.

Our customers are the most creative, encouraging clients I have ever known. From the moment we sat down to hear an enthusiastic “Welcome,” from Tideworks President Mike Schwank you just knew everyone was there to make the most of our time together. And did we have presentations by some amazing presenters, or what?!? The presenter list read like a Who’s Who in the intermodal and container terminal industry.

Knud Stubkjaer, Chief Strategic Officer and CEO – Carrix, Inc.

Paul Avery, Editor – World Cargo News

John Wolfe, CEO – Northwest Seaport Alliance

Carlos Urriola, Senior Vice President – Carrix, Inc.

Gary Van Tassel, Director of Operations Planning & Network Design – CSX Intermodal Terminals

Scott Hernandez, General Director Hub Operations – BNSF Railway

Our conference theme was “Navigating the Technology Landscape Together.” With that in mind we were thrilled to also include speakers from outside our industry to give us a glimpse of the future beyond the focus of our own Tideworks Technology lens. We learned about virtual currencies, blockchain data structures, smart contracts and how new technologies coupled with social media are reimagining the technology landscape of one of Seattle’s most recognizable landmarks, the Space Needle.

And then there was Tideworks. It was time for our attendees to hold on to their hats. I don’t recall a setting where we have unveiled so many new products, services and new technologies in a star-studded, two-day event. Our Tideworks Product Engineering and IT presenters were en fuego! I won’t steal their thunder here and will instead encourage you to stay tuned to this blog, our Tideworks newsletters and Company Newsflashes for more details. We’ve been rather busy the last three years.

Of course, the conference wasn’t all work. The famous September Seattle weather did not disappoint and provided the perfect sunset floor show to our rooftop cocktail party on the first evening of the conference. The final official night left everyone with their jaws firmly on the floor. We were welcomed to dinner, drinks, a jazz combo and artistic magic under the shadow of the Space Needle at the world famous Chihuly Garden and Glass Museum. All I can say is that venue is stunning. Absolutely stunning. Next time you’re in Seattle, do all you can to make a little side trip over to that showcase of amazing Seattle artistic talent.

Friday we cheered as our beloved Seattle Mariners lost traction in the wild card race and Saturday it was time to “Sailgate” over to the University of Washington football game at Husky Stadium. That game had a much better outcome.

I couldn’t write this little customer conference recap without a special call out to our conference sponsors; Zebra, ABB, Buckeye Mountain, HarborTech Mobility, Mi-Jack and Orbcomm; you understand our missions in this industry are bigger than any one organization. To you, our customers near and far, thank you for your partnership. We’re here for you now and look forward to doing it all again three years from now in Seattle.

Tideworks Customer Conference
Tideworks Customer Conference
Tideworks Customer Conference
Tideworks Customer Conference

Mark Traynor

Chief Product & Technology Officer

Mark Traynor joined Tideworks in 2026 as Chief Product & Technology Officer, bringing more than two decades of hands-on experience in building and deploying terminal technology and automation systems. In this role Mark will lead the company’s product management and engineering organizations and is responsible for the product roadmap and the modernization of the Tideworks platform.

Before Tideworks, Mark was Chief Technology Officer at Lynxis, whose Nascent gate automation systems deployed in nearly 100 marine and rail terminals across North and South America. For Lynxis, Mark led a globally distributed 70+ person engineering team that built a modern, configuration-driven platform on a single codebase while introducing a visual workflow configuration designed to streamline customer implementations. He also introduced cutting-edge computer vision and agentic AI solutions as well as the re-engineering of the hardware to run on readily available commercial components rather than bespoke systems sourced from specialist manufacturers.

For the 13 years before that, Mark was an independent technology partner to major North American automated marine terminal projects, including Virginia International Terminals and Long Beach Container Terminal. These operators relied on him to help lead their most complex terminal operating system implementations driving efficiency and reliability through their gate, rail, yard and vessel operations.

Mark began his career at Navis in 2004, delivering terminal operating system implementations across North America and Europe.