Tideworks in technology joint venture, Seatrade Maritime

By June 16, 2020August 22nd, 2022Articles
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Tideworks in technology joint venture
Michele Labrut
June 16, 2020

Tideworks has entered into a joint venture with Brenock Technology, a provider of software applications and consulting services for multiple industries, which aims to deliver enhanced management tools and solutions to port terminals and cruise industry.

The Covid-19 pandemic, with widespread suspension of services and concern about the safety of workers and cruise passengers, has brought unprecedented disruption to marine terminals and cruise lines.

Brentwork and Tideworks, will deliver solutions to help the shipping industry, including the cruise line community to optimise and automate processes as they rebuild from economic setbacks and adjust to new health and safety practices onboard.

Through a combination of Tidework’s scalable terminal operating systems (TOS) and Brenock’s mobile-ready management tools, the companies aim to optimise operational efficiency, reduce costs and boost performance for key stakeholders across the supply chain.

Tideworks’ parent company Carrix, which has expanded and developed its business to support the industry’s changing needs, and sister company SSA Marine will help to support the joint venture.

“We are eager to partner with Brenock to provide technology solutions to terminal operators and to cruise lines to help them increase efficiency and save costs,” said Tideworks president Thomas Rucker.

“With Brenock as an ally, our collective technology and expertise can help improve operations, solve mission-critical problems for our customers and partners and make a positive impact on their business.”

The joint venture will also provide growth opportunities for Tideworks’ and Brenock’s customers with industry focused innovations and solutions that will facilitate cost savings and enhanced productivity.

Brenock’s president, Manus Walsh, said: “We are dedicated to helping cruise lines innovate and will be there to help them rebuild against serious market challenges.

Mark Traynor

Chief Product & Technology Officer

Mark Traynor joined Tideworks in 2026 as Chief Product & Technology Officer, bringing more than two decades of hands-on experience in building and deploying terminal technology and automation systems. In this role Mark will lead the company’s product management and engineering organizations and is responsible for the product roadmap and the modernization of the Tideworks platform.

Before Tideworks, Mark was Chief Technology Officer at Lynxis, whose Nascent gate automation systems deployed in nearly 100 marine and rail terminals across North and South America. For Lynxis, Mark led a globally distributed 70+ person engineering team that built a modern, configuration-driven platform on a single codebase while introducing a visual workflow configuration designed to streamline customer implementations. He also introduced cutting-edge computer vision and agentic AI solutions as well as the re-engineering of the hardware to run on readily available commercial components rather than bespoke systems sourced from specialist manufacturers.

For the 13 years before that, Mark was an independent technology partner to major North American automated marine terminal projects, including Virginia International Terminals and Long Beach Container Terminal. These operators relied on him to help lead their most complex terminal operating system implementations driving efficiency and reliability through their gate, rail, yard and vessel operations.

Mark began his career at Navis in 2004, delivering terminal operating system implementations across North America and Europe.