Beyond Imagination, Baltic Transport Journal

By December 19, 2024December 20th, 2024Articles
Chad Van Derrick

Earlier this month Jack Ma, the cofounder of Alibaba Group, made a rare public appearance discussing how over the next two decades “AI will change everything.” According to The South China Morning Post, Ma stated that “from today’s perspective, the changes brought by artificial intelligence in the next 20 years will go beyond everyone’s imagination, as AI will bring a greater era.”

These visions of AI are becoming more common place from today’s executive suite, and certainly many claim that the ongoing stock market bubble is in fact not a bubble but indicative of the potential value that AI will produce for companies across many industries.

What then is the impact to marine terminals, and how can operators prepare now to reap this value and establish themselves as leaders in an AI future? Let’s start by dissecting these acronyms and how they apply to our industry.

The Technologies that will Power the Future: AI, ML, and GenAI

Artificial Intelligence (AI) is the broadest term, referring to any system or algorithm designed to mimic human intelligence. It encompasses tasks such as learning, reasoning, and problem-solving. AI includes rule-based systems, robotics, and more advanced techniques like ML and GenAI.

Machine Learning (ML) is a subset of AI focused on developing algorithms that can identify patterns in data. ML is typically used for predictions, classifications, and decision-making tasks, relying on techniques like supervised or reinforcement learning for improvement. ML examples include spam filters, recommendation engines, and fraud detection. Yes, your last Netflix watch was probably recommended or influenced by ML. And those CAPTCHA systems to verify that you’re a human – like identifying buses, crosswalks, or traffic lights – often contribute to supervised learning, helping to train ML models for image recognition tasks.

Generative AI (GenAI) is a specialized subset of ML that focuses on creating new content that mimics existing data, such as text, images, music, or code. ChatGPT, Microsoft Copilot, and Google Gemini are all examples of large language models (LLMs). GenAI excels in creative tasks such as generating images, writing text and code, and producing synthetic data for training other models.

Read the full article on pages 60-61

Mark Traynor

Chief Product & Technology Officer

Mark Traynor joined Tideworks in 2026 as Chief Product & Technology Officer, bringing more than two decades of hands-on experience in building and deploying terminal technology and automation systems. In this role Mark will lead the company’s product management and engineering organizations and is responsible for the product roadmap and the modernization of the Tideworks platform.

Before Tideworks, Mark was Chief Technology Officer at Lynxis, whose Nascent gate automation systems deployed in nearly 100 marine and rail terminals across North and South America. For Lynxis, Mark led a globally distributed 70+ person engineering team that built a modern, configuration-driven platform on a single codebase while introducing a visual workflow configuration designed to streamline customer implementations. He also introduced cutting-edge computer vision and agentic AI solutions as well as the re-engineering of the hardware to run on readily available commercial components rather than bespoke systems sourced from specialist manufacturers.

For the 13 years before that, Mark was an independent technology partner to major North American automated marine terminal projects, including Virginia International Terminals and Long Beach Container Terminal. These operators relied on him to help lead their most complex terminal operating system implementations driving efficiency and reliability through their gate, rail, yard and vessel operations.

Mark began his career at Navis in 2004, delivering terminal operating system implementations across North America and Europe.